A business such as H&M use celebrity endorsements in their campaign strategy to entice its customers into gaining awareness or purchasing the product advertised. this strategy consists of using a globally known individuals (celebrities) social status or fame in order to increase into larger sales. Often followers of a certain celebrity like to see a familiar face wknow to a vast majority of the population. pople often aspire to become a celebrity or imitate behaviour and fashion. so when a celebrity weras the barands clothes in public people will adopt the style as their own. This consists of buying the product.what we can tell from this poster is its particularly aimed at a male audience seeking affordable and low priced goods. From the poster its apparent that they are promoting their underwear range. To tighten up the products quality and awareness they have used an icon person such as David Beckham whilst also presenting a price to show affordability. Using a black and white image in order to showcase a leak and smooth lighting effect.
Hugo boss
With Hugo Boss Campaigns
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