Statement of intent

The brand I Intend to create will reinforce fair-trade ethics in order to attract  a younger target audience within the fashion segment of the market. the ideology i have is to inform the younger generation getting them involved in contributing to the wider cause. The whole point of the product i will be developing will incorporate fair-trade standards to make a public statement ''trades to accommodate all'' to help those in need of financial support in less fortunate countries.  My intention is to present Fair Trade in urban and casual clothing to the world in order to showcase my brand using clothing which are currently "on trend" in the fashion industry. I will be entering  the market with high end quality luxury clothing in order to entice the younger customer base. BY targeting my customer base at at youths they are more likely to buy clothing at a high price selling more clothes resulting in a high revenue to give back to those who made producing the product resulting in my products standing out against competitiors products  My product will include two billboard posters advertising my Fair Trade Clothing Company.