WIX Website

https://bwilliams154.wixsite.com/mysite

Statement Of Intent

The song in which i have decided to study for the coursework assignment has not yet been decided. The song i will choose however will be very up tempo will a lively scenic atmosphere. Similar to that of Avicii iconic videos famous for there very astsetic imagery.

Media Language

For my music genre I'm going stay very close to the codes and convention of current and traditional videos when developing the media language. My video will include a large variety of shots that will capture the fast paced motion of the up tempo beat. At the beginning of the video i will introduce the bands name in order to showcase who's song it as a roll in credit to build a reputation and iconic introduction that could potentially carry over to others. Along with the text i will also have the logo which i will create later on in the process. The video will have a compilation of shots edited to the beat of the song. These shots will include bright strobe lighting for the chorus and gradual build up but a scenic approach for the slow downed verses and bridge.

Media Representation

Codes and conventions of traditional dancce music portray youths partying and having a sense of freedom when enjoying the techno sounds of the music. Because of this the type of music video will be aimed at a young audience around the ages of 16-22 both male and female. The target audience will be introduced to a very happy and vibrant lifestyle or event (Not completely decided)

Dance Conventions Comparison

Both music videos convey dance music conventions in very similar ways. They highlight the male gaze to a large extent. The male gaze in this video depicts women from a masculine point of view. From this view women are objectified for mens pleasure to provoke happy and exciting summer vibes. With bikini and small shorts are typical summer fashion and clothing it is however  With the bright lighting and fast paced imagery to contrast the beat that they both take the audience upon. The videos throughout are as a road trip with the sense of freedom and independence. Dance music brings different cultures and general audiences together provoking the idea with everyone being free to music interpretation and can be enjoyed by anyone as a preference.

within the red lights video shows a narrative of a waitress being captivated within work management regulations to leaving for a free and unexpected life.

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Kygo, Miguel- Remind Me to Forget
Like a typical dance song The track presents tropical and commercial sounds throughout. Strarting as a generic track the beat transform into an EDM up beat dance song but features a more toned down approach to its music video. With the story of a ended relationships it tells a story of a male reflecting the past breakup hi lighting the words and song ''Remind Me to Forget''.

However in relation to the Tiesto red lights, The video uses a dark scenery to inflict the emotion felt by the main protagonist. The lyrics used have conflicting meanings in the sense that one is longing for a fallen love but the other is about having fun and discovering feeling.  we are panned round the room which has a dystopian/ distressed feel compared to the road trip used in both videos this one feels very isolated.  in a confined room with old and worn

History Of Dance Music

Disco first appeared in the early 1970s within the clubs of New York. The first audiences of this genre were either gay or black. Such clubs entertain and engage the growing marginalised groups at the time. These groups are African American lesbian, gay, psychedelic, latino mix with hipster and heterosexual within New York and Philadelphia. within the decade of growing of social fragmentation and lifestyle choices.  

Dance Conventions

Up beat vocals
Often remixed pop and tropical house
Repeats throughout the song
Tempo varies with the beat.

Marshmello
Electronic dance music producer/Dj
gained large recognition by remixing songs from other famous artists within the music industry to later collaborate with.

Website.



Marshmallo and his website highlights greatly on the symbolic image he portrays himself as, also to what he's know as. He also has a social media link which portrays manly colourful strobe lighting and dance atmospheric scenery. in doing so

Sigala

Massive Attack- 'Unfinished Sympathy'

What the video entails

massive Attacks music video opens up with a close up shot of a black leather glove swirling two metal balls within the palm of there hand. Using Steadicam the camera pans outwards  to from a very masculine action performed by a gang of rough thugs who are wearing stereotyped clothing of leather jackets, white low cut vests, bandanas and also sporting typically a violent breed of dog wearing a metal studded collar. The camera technique used keeps the audience intrigued when gradually exposing reality in representing poverty within poor areas of American culture. 

The shot then continuous to a upwards high angle shot of a very young boy, dressed in a vibrant orange tracksuit. This scene is very reminiscent to that of traditional but also memorable
prison uniform potentially signifying the possible foreshadow of the boys future. The boy within this scene is very clearly holding a toy gun and points this towards the camera. Toy or not the overall intention was to shoot at someone and in this case the camera/audience. This is very typical in the American urban district. Children are raised through violence and danger so will be presented with a tough persona when growing up to survive the harsh truths of urban reality. To become this figure they are most generally given violent toys and wear outrageous clothes to essentially have them become the role models they have around. 

Furthermore the tracking shot continues following the pavement showing other youth and baby stores on the shop street line. This shows the audience that this will be an occurring thing of children gradually becoming these violent people despite the innocent acts of violence the first child presented. Further down the pavement  its made apparent that we are simply following just one specific individual and they are our main character of the narrative. The women here is wearing all black singing along to 'Unfinished Sympathy' (the song). We as the audience gradually move around the women until we are directly facing her and it is at this point we are remained at this level for the rest of the video. 

As we to follow the character we are able to see more scenes of the urban streets and the people within. She appears to not be caring or instead unaware of her surrounding but the people we encounter within the blurred backdrop are drunks, homeless, poor disabled people with no medical attention and also bikers, all living in poverty. As she appears to be unknowingly seeing the poverty around us as the audience are led to understand that the morale is even though we may be unaware of the social status issue and the vast wealth between them in terms of poverty it does still exist but if we look close enough its not transparent and is also everywhere despite where you live or area. As the main focus is on the women, in the backdrop the setting is quite partially blurred showing poverty is sometimes difficult to see. 

As the video come to an end and she walks on a contrast is seen as she seems to be the only character in the narrative walking with a purpose. On her journey she did walk past many others stood about not achieving any life goals of there own or heading towards this way at least. This use of imagery and camera use could imply that these people are unemployed swerving back around to the ideology of poverty trap within poor cultures. 

The Big Issue Paddington Coverage

The front cover magazine for The Big Issue uses a variety of techniques to represent themselves in using specific formatting, Locations,costumes, props, lighting, choice of camera shot/ angle, typography, layout and address or written content to to the audience to establish its aims as a well trusted, respected brand.

The landscape of the location chosen is very relevant to the magazines topic. Paddington being a British 'icon' here is featured within London presenting a popular and national landmark The Big Ben within the distant backdrop landscape. London is the capital of England is considered highly to be very welcoming to migrants all around the world. Cities are also considered to be the place of opportunity so this attracts many people setting itself to be closely related too homelessness around the Christmas season using a currently relevant figure to showcase the issue for those who cant afford homes. As the Big Issue have personally based the business upon the premise that they can help those in need of a better future by providing employment opportunities for the homeless.

Lighting is very clear and bright considering it should be a darkly lit theme with its lack of natural lighting from within the poster. This is used using CGI. The CGI bear on the Foreground really shows the key focus in presenting the main selling point surrounding the main cover.




The Camera shot used presents Paddington as the main focus. This has been done using a full body shot to show to the audience that he is happy to be living life from a suitcase within places he's considered a outcast but waves to stay happy to people accept him in a positive manner as welcoming. The entirety of the poster has been created using CGI so camera shots weren't used to create this poster but all techniques have been used to help get the message across

Paddington within the poster is seen wearing his iconic costume of a red rain hat and blue fabric jacket also showing connotations to the idea of British patriotism with that of colours within the union jack, this is considered intertextuality between these connotations. The snow in London also shows the white elements. Being typical British whether the snowfall presents a sense of emotion as these are the conditions people have to live. This can arise awareness for people.

The most obvious props are that of Paddington. Paddington is holding a suitcase with a travel ticket Which furthermore supports the idea of immigration. Immigrants must all have travel tickets to have entered the country and also live life out of a suitcase. This is closely related to homelessness as well as immigration. This makes immigrants and homeless people feel closer to Britain creating unity at the Festive time of the Christmas season.

The formatting of the poster is central bold and golden. The colour Gold is very bold within the poster. being the only colour of its kind, artificial and unnatural is does stand out of the bleak, pale and cold colour pallet used within the Background to present London. Because of this it does stand out. Even though Its Large and in Caps making it easy to read the colour is the main focus with its message being  primarily the most important part that people must read with the help of thee features. Also to keep the two concepts close together and some what linked for the lettering of ''I'' instead of a dot they have instead used Paddington's paw print.