- Write up a description of the main differences between the two front pages from The Guardian and The Daily Mail, looking at both conventions and how the stories have been presented to the reader.
- Write a paragraph outlining why you think the Guardian created a series of news articles looking at the same issue and how that may reflect the newspapers political ideology and news values.
- Look at the Mirror. The Daily Telegraph, Daily Express and the Independent online newspaper and consider what you learn about these two publications from their versions of the story and the front page conventions.
- Look at the online versions of these stories via Mail Online and The Guardian website. Compare and contrast their coverage. Use the sites to find out as much as you can about the story, so you fully understand it. What other media elements do the two websites provide readers (e.g.: audio or video clips, hyperlinks to other sites or connected stories).
- Look at social media sites and explain how you think they encourage readers to interact with the story.
On Monday 6th November, the min headlines covered leaked document revealing the financial details of the super rich. It outlined how many were allowed to keep money outside of the uk in order to avoid paying tax.
The Daily Mail
Media Audience used in The Daily Mail
- Being a controversial topic between capitalist and socialist views the subject is purely aimed at a older uneducated audience. This is portrayed with colloquialism language used (Slang/Simplified english) to appeal to this audience. Examples of this is the language used, 'dragged' and 'row' making it a forced situation
- Audience positioning is used within the news headline front page coverage so as the target audience read this a particular biased opinion is adopted. Those who support the monarchy like this capitalist paper depict the queen as a victim so will make the audience feel sympathy towards the queens current situation.
- As a tabloid during down text by simplifying language in the headline text and content to attract a whole wide target audience.
Media language
- Ideology is used with the words dragged making it sound forced.
- A biased opinion is used. Being a capitalist paper they are in favour over the political power, representation and reputation
Media Industries
- The daily mail is a pro-capitalist paper showing a right wing perspectives opinion. Words used such as "dragged" portrays the queen as a victim in the act however was a conscious decision to protect her families whealth.
- A plug at the top of the newspaper presents sexual connotations as the image of a women is unzipping her dress.
Media Representation
The Guardian
Media Audiences used in The Guardian
- Uses and Gratification Theory- confirms identity via person personal belief, educates the reader about the economic story so making the reader feel informed, belief in this accountability being fair for a younger working age reader who pays tax according to the risks.
- Left wing socialists would be attracted by the story that shares negative light on capitalism. This relates to the audiences viewpoints.
- Good political+Economical story for the Guardians readers,
Representation
representation pf social class.
Queens symbol=Coins (money)
Stamps (establishment)
Palm trees= exotic locations / holidays / logo of the sun setting/ Offshore foreign
Language/ Conventions
Benier - Story presented in sections using boxes but still obtains quality broadsheet content.
News = 'Revealed' suggests the immediacy and investigative nature of journalists work.
Industries
- Free press- great for public interest as free press is able to criticise the establishment (The Queen)
- Negative terms and phrases are used to present the queen in a negative way showing socialist views.
- "Controversial"
- "Exploiting"
Media Language
- The main headline features the story showing a socialist, left wing biased opinion.
- Berliner format- Lots of copy in a more compressed in a tabloid format.
- Plugs at the top to show other articles.
- A yellow colour scheme is used through all the issues relating to offshore tax. This colour is also bright and vibrant attracting the customers eyes to buy the newspaper.
The guardian spent a number of days publishing a series of articles focussing on this paradise papers story. The yellow colours linked all of these stories together.
By looking at the online site of the guardian we can see that the yellow theme interconecting the paper together is still a prominent feature. Reading into the story its clear to see that information is more in depth than the newspapers journalism whilst
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