Media Language and Representation: Lucozade & Shelter

Media Language and Representation: Lucozade and Shelter



Representation of the lucozade product in this poster




The poster presents a blue background showcasing an array of text in a bold capitalised text and yellow highlighted colour. Connotations of the colour yellow evokes the representation of happiness and energy, stimulating mental activity and also generate muscle energy. Being a sports drink designed to hydrate and energise whilst playing lucozade have chosen this colour scheme/ pallete too showcase and in some what explain the purpose of the drink to attract the audience. Stereotypically blue is the colour of masculinity. Being highly accepted among males this is mainly the audience in which lucozade are trying to attract as sport is again stereotypically played and watched by a male audience. The angle of the camera shot is direct at eye level. The is primarily used to have the promotion aimed at you personally. The direction in which you look at the poster his eye level is always watching attracting you to the poser itself. The text ''in a different league'' is used to show Gareth bales most recent transfer. Leaving the premier   league and entering a new league is portrayed. This text however is intertextual. Bales transfer into a new leaue but also the drink itself being in in a new league from other competitors brand. Bale has been instructed to stand sporting an athletic shirt and stair directly into the camera in front of him. Great Bale is a sport icon recognised by millions work wide. To have this image portrayed in Lucazades promotion means many people will become aware of the brand.              

Media Language and Representation:




Shelter, a homeless charity

Representation of the homeless shelter charity

The director of the poster have instructed its actors to portray themselves as unhappy, serious and plain. Have their facial expressions showcase the quote presented on their faces. Using these blunt and simple facial expressions emphasizes the portrayal of homeless life with emptiness. This technique is used to make the audience ( anyone viewing the poster) to feel sympathetic to then potentially donate to the charity. The lighting of this poster is very prominent  on the actors faces they are directly looking into the light making themselves the main focus with a black backdrop.