The big issue essay question

The Big Issue

THE BIG ISSUE ESSAY QUESTION/INTERTEXTUALITY BETWEEN TEXTS












The Big Issues' front cover create a comedic effect to the political issue of the time (Brexit)

Intertextually is referenced to the Swedish pop group (ABBA) being used to represent the four political party leaders opinions on regards to the UK's exit or remain of the EU. Each political party leader is dressed as an  ABBA member of the 70s whilst referencing ABBA's songs and their beliefs. The Big Issue magazine news coverage is aimed at a more mature and older audience due to the political situation involved and references to ABBA. Strategic and competent techniques have been used in linking Abba song lyrics to the election pole e.g. Nigel Farage says ''take a chan-chance...'' this pun is very clever in the sense that only a select few in which listen to ABBA makes it relevant for them  understanding and being fans or general listeners of the music. Nigel Farage is in favour of leaving the EU and is some what telling citizens of Britain to take a chance and leave maybe potentially giving the United Kingdom independence. His facial expression suggests the Big Issue is presenting him as nostalgic implying his ideology is risky.  David Cameron says ''Knowing me knowing you'', being another reference David Cameron wants to remain in the EU. David camerons some what character appears to have a very confident ad direct stance implying his certainty of the EU being best for the future of Britain. Nicola Sturgeon however wishes to hold an independent referendum in regards to Scotland leaving the united kingdom in order to have a choice rather than a forced decision.  Another intertextuality reference is used within the issues cover title reading ''The winner takes it all''  this is also a reference to an ABBA song. Being in bold and standing out this pun is amusing and funny for he particular audience. The background represents an on stage lifestyle. A poll card and box is shown in the background also relating to the voting to leave or stay in the EU. The disco ball also has patterned the globe design highlighting the era of the 70s and the separation of Britain and the EU. The disco ball can also suggest that the referendum has become a comedic amusement presenting this vote as light hearted but ultimately will have a global effect overall. The use of intertextuality is utilised to amuse its audience. This issue doesn't obtain a biased opinion but stated the obvious with situation being ''a joke'' and the politicians real opinions. They explore biased opinions but doesn't promote or sell a particular one. This'll sell more copies of the magazine. This way people aren't offended or a controversial topic isn't exploited keeping it passive and more for everyone.