Old Spice Advertisement Campaign

Old Spice Advertisement Campaign 

As old spice continue with the similar bizarre campaign to promote, this time its for their new product range fresh collection. In doing so they're using a different poster to ultimatley reposition the brand steering away from a older more mature audience into the  youth segment of the market who may be interested in purchasing the product. Outside the poster the company states that the scents are fresh and clean, specifically designed for guys who want to avoid smells that are too musky and too strong (scents for the older audience). This is said to change peoples ideology about the brand in assuming its much more generalised being appealing and appropriate for a younger audience.

The camera shot used within the poster keeps the main ambassador of Old Spice at direct eye level. For most this can be considered daunting and dominating to the audience in which he is glaring at. Its easy to see that he already has a built muscular physique so backs this idea up. Also a muscular man could also attract the female audience as well.

The man within the campaign is portrayed to be appealing to the audience. The man acts as a figure other men can aspire to become in being an achievable goal. Being the main focus he maintains the idea of masculinity with elements to help establish the brand and its main consumers of its products and reinforces this with a dominant stance and glare. The facial expression is a big marketing ploy to get the adolescent/ youthful audience engaged. The man has a cheeky but confident smirk upon his face closely related to that of a young persons attitude used to get the intended audience to but=y the product also.  The poster overall is considered more comical and erratic making it compelling to the audience from the volcanos on the head to the sloped beach perched upon the brand ambassadors body. The main focus of the poster is obviously the volcano worn as a hat, this is playful for the audience and portrays the idea that the scent is as compelling and emenseful similar to that of smoke which spreads quickly. Also the volcanoes are hot. This imagery is a play on term which means both warm and attractive. All users of the product want this same reaction.  

The colour scheme for the advertisement campaign is a bright blue for both the water and sky with close relations to that of the Bahamas and also yellow which is wrapped around the males body as sand.

The business has a large bold slogan presented within empty space easy to read for the audience. The slogan clearly states ' Old Spice scent comes from an antiperspirant mine in the Bahamas. This has not been fact checked'. For most of the audience this sets the brands product range to be very luxurious one for the riches showing the connotations of fresh and elegance of the tropics. 

As a result overall all these features reposition the brand to maintain but also venture into being a more generalised product for the male gender. In comparison to the older audience the techniques have accomplished the old ideology of the business and have leapt into the new market segment very well 

Statement of intent

The brand I Intend to create will reinforce fair-trade ethics in order to attract  a younger target audience within the fashion segment of the market. the ideology i have is to inform the younger generation getting them involved in contributing to the wider cause. The whole point of the product i will be developing will incorporate fair-trade standards to make a public statement ''trades to accommodate all'' to help those in need of financial support in less fortunate countries.  My intention is to present Fair Trade in urban and casual clothing to the world in order to showcase my brand using clothing which are currently "on trend" in the fashion industry. I will be entering  the market with high end quality luxury clothing in order to entice the younger customer base. BY targeting my customer base at at youths they are more likely to buy clothing at a high price selling more clothes resulting in a high revenue to give back to those who made producing the product resulting in my products standing out against competitiors products  My product will include two billboard posters advertising my Fair Trade Clothing Company.

Ethics Behind Fashion

Fair Trade Fashion’s clothing ranges are ethically source and Fair Trade Fashion has specified that this must be a key part of the campaign in addition to ‘selling’ the clothes themselves.

Ethics is a system based upon morale principles in affecting how people make decisions. Ethics is concerned with what exactly is good 

Marketing Fashion

A business such as H&M use celebrity endorsements in their campaign strategy to entice its customers into gaining awareness or purchasing the product advertised. this strategy consists of using a globally known individuals (celebrities) social status or fame in order to increase into larger sales. Often followers of a certain celebrity like to see a familiar face wknow to a vast majority of the population. pople often aspire to become a celebrity or imitate behaviour and fashion. so when a celebrity weras the barands clothes in public people will adopt the style as their own. This consists of buying the product.

what we can tell from this poster is its particularly aimed at a male audience seeking affordable and low priced goods. From the poster its apparent that they are promoting their underwear range. To tighten up the products quality and awareness they have used an icon person such as David Beckham whilst also presenting a price to show affordability. Using a black and white image in order to showcase a leak and smooth lighting effect.

Hugo boss
With Hugo Boss Campaigns

Fairtrade

FAIRTRADE

Fairtrade is a system provided in order to make a difference to those who receive the most little when producing the raw product we love and use. The system changes the way in which trade works with better prices and well maintained working conditions to give those farmers and workers more money to enjoy and secure and sustainable livelihoods in developing countries.

All products are independently checked to ensure all standards are met by farmers and workers. This reassures consumers that this has happened. They license the use of the Fair-trade mark on products and packaging to show this. once all the ingredients that can be Fair-trade in a product are the product carries this mark.

There are over 1.65 million farmers and workers in 1,226 producer organisations across the Fairtrade system.

Fairtrade is a movement to make change the perception pf produce trade whilst also making a difference to those of the lives growing the products we buy/use consume in our daily live. Fair-trade works directly with businesses, consumers and campaigns to make trade deliver to farmers and workers.   

Fairtrade supports farmers producing and workers producing products such as: 

• Bananas 
• chocolate 
• Gold 
• Beauty products 
• Coffee 
• Cotton 
• Flowers 
• Sugar