Media Language and Representation: Lucozade & Shelter

Media Language and Representation: Lucozade and Shelter



Representation of the lucozade product in this poster




The poster presents a blue background showcasing an array of text in a bold capitalised text and yellow highlighted colour. Connotations of the colour yellow evokes the representation of happiness and energy, stimulating mental activity and also generate muscle energy. Being a sports drink designed to hydrate and energise whilst playing lucozade have chosen this colour scheme/ pallete too showcase and in some what explain the purpose of the drink to attract the audience. Stereotypically blue is the colour of masculinity. Being highly accepted among males this is mainly the audience in which lucozade are trying to attract as sport is again stereotypically played and watched by a male audience. The angle of the camera shot is direct at eye level. The is primarily used to have the promotion aimed at you personally. The direction in which you look at the poster his eye level is always watching attracting you to the poser itself. The text ''in a different league'' is used to show Gareth bales most recent transfer. Leaving the premier   league and entering a new league is portrayed. This text however is intertextual. Bales transfer into a new leaue but also the drink itself being in in a new league from other competitors brand. Bale has been instructed to stand sporting an athletic shirt and stair directly into the camera in front of him. Great Bale is a sport icon recognised by millions work wide. To have this image portrayed in Lucazades promotion means many people will become aware of the brand.              

Media Language and Representation:




Shelter, a homeless charity

Representation of the homeless shelter charity

The director of the poster have instructed its actors to portray themselves as unhappy, serious and plain. Have their facial expressions showcase the quote presented on their faces. Using these blunt and simple facial expressions emphasizes the portrayal of homeless life with emptiness. This technique is used to make the audience ( anyone viewing the poster) to feel sympathetic to then potentially donate to the charity. The lighting of this poster is very prominent  on the actors faces they are directly looking into the light making themselves the main focus with a black backdrop.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

The big issue essay question

The Big Issue

THE BIG ISSUE ESSAY QUESTION/INTERTEXTUALITY BETWEEN TEXTS












The Big Issues' front cover create a comedic effect to the political issue of the time (Brexit)

Intertextually is referenced to the Swedish pop group (ABBA) being used to represent the four political party leaders opinions on regards to the UK's exit or remain of the EU. Each political party leader is dressed as an  ABBA member of the 70s whilst referencing ABBA's songs and their beliefs. The Big Issue magazine news coverage is aimed at a more mature and older audience due to the political situation involved and references to ABBA. Strategic and competent techniques have been used in linking Abba song lyrics to the election pole e.g. Nigel Farage says ''take a chan-chance...'' this pun is very clever in the sense that only a select few in which listen to ABBA makes it relevant for them  understanding and being fans or general listeners of the music. Nigel Farage is in favour of leaving the EU and is some what telling citizens of Britain to take a chance and leave maybe potentially giving the United Kingdom independence. His facial expression suggests the Big Issue is presenting him as nostalgic implying his ideology is risky.  David Cameron says ''Knowing me knowing you'', being another reference David Cameron wants to remain in the EU. David camerons some what character appears to have a very confident ad direct stance implying his certainty of the EU being best for the future of Britain. Nicola Sturgeon however wishes to hold an independent referendum in regards to Scotland leaving the united kingdom in order to have a choice rather than a forced decision.  Another intertextuality reference is used within the issues cover title reading ''The winner takes it all''  this is also a reference to an ABBA song. Being in bold and standing out this pun is amusing and funny for he particular audience. The background represents an on stage lifestyle. A poll card and box is shown in the background also relating to the voting to leave or stay in the EU. The disco ball also has patterned the globe design highlighting the era of the 70s and the separation of Britain and the EU. The disco ball can also suggest that the referendum has become a comedic amusement presenting this vote as light hearted but ultimately will have a global effect overall. The use of intertextuality is utilised to amuse its audience. This issue doesn't obtain a biased opinion but stated the obvious with situation being ''a joke'' and the politicians real opinions. They explore biased opinions but doesn't promote or sell a particular one. This'll sell more copies of the magazine. This way people aren't offended or a controversial topic isn't exploited keeping it passive and more for everyone. 

The Paradise Papers story coverage

1. Write up a description of the main differences between the two front pages from The Guardian and The Daily Mail, looking at both conventions and how the stories have been presented to the reader.
2. Write a paragraph outlining why you think the Guardian created a series of news articles looking at the same issue and how that may reflect the newspapers political ideology and news values.
3. Look at the Mirror. The Daily Telegraph, Daily Express and the Independent online newspaper and consider what you learn about these two publications from their versions of the story and the front page conventions.
4. Look at the online versions of these stories via Mail Online and The Guardian website. Compare and contrast their coverage. Use the sites to find out as much as you can about the story, so you fully understand it. What other media elements do the two websites provide readers (e.g.: audio or video clips, hyperlinks to other sites or connected stories).
5. Look at social media sites and explain how you think they encourage readers to interact with the story.

On Monday 6th November, the min headlines covered leaked document revealing the financial details of the super rich. It outlined how many were allowed to keep money outside of the uk in order to avoid paying tax.

The Daily Mail

Media Audience used in The Daily Mail

• Being a controversial topic between capitalist and socialist views the subject is purely aimed at a older uneducated audience. This is portrayed with colloquialism language used (Slang/Simplified english) to appeal to this audience. Examples of this is the language used, 'dragged' and 'row' making it a forced situation 

• Audience positioning is used within the news headline front page coverage so as the target audience read this a particular biased opinion is adopted. Those who support the monarchy like this capitalist paper depict the queen as a victim so will make the audience feel sympathy towards the queens current situation. 

• As a tabloid during down text by simplifying language in the headline text and content to attract a whole wide target audience. 

Media language

• Ideology is used with the words dragged making it sound forced. 

• A biased opinion is used. Being a capitalist paper they are in favour over the political power, representation and reputation

Media Industries

•  The daily mail is a pro-capitalist paper showing a right wing perspectives opinion. Words used such as "dragged" portrays the queen as a victim in the act however was a conscious decision to protect her families whealth. 

• A plug at the top of the newspaper presents sexual connotations as the image of a women is unzipping her dress.  

Media Representation


The Guardian

Media Audiences used in The Guardian 

• Uses and Gratification Theory- confirms identity via person personal belief, educates the reader about the economic story so making the reader feel informed, belief in this accountability being fair for a younger working age reader who pays tax according to the risks.

• Left wing socialists would be attracted by the story that shares negative light on capitalism. This relates to the audiences viewpoints. 

• Good political+Economical story for the Guardians readers,

Representation


representation pf social class.
Queens symbol=Coins (money)
                           Stamps (establishment)
Palm trees= exotic locations / holidays / logo of the sun setting/ Offshore foreign

Language/ Conventions
Benier - Story presented in sections using boxes but still obtains quality broadsheet content.

News = 'Revealed' suggests the immediacy and investigative nature of  journalists work.



Industries

• Free press- great for public interest as free press is able to criticise the establishment (The Queen)   

• Negative terms and phrases are used to present the queen in a negative way showing socialist views.

• "Controversial"

• "Exploiting"

Media Language 

• The main headline features the story showing a socialist, left wing biased opinion. 

• Berliner format- Lots of copy in a more compressed in a tabloid format. 

• Plugs at the top to show other articles.

• A yellow colour scheme is used through all the issues relating to offshore tax. This colour is also bright and vibrant attracting the customers eyes to buy the newspaper.

The guardian spent a number of days publishing a series of articles focussing on this paradise papers story. The yellow colours linked all of these stories together. 

By looking at the online site of the guardian we can see that the yellow theme interconecting the paper together is still a prominent feature. Reading into the story its clear to see that information is more in depth than the newspapers journalism whilst    

Between the two front pages their s a distinct difference in the language used to portray the queens image. The Guardian (on the left) being a left wing news media coverage have a critical outline upon the image of the monarchy.

However The Daily Mail has a right wing coverage supporting the monarch portraying the queen as a victim being forced into                                                                                                                                                                                                        

Ownership and Regulation

                   Broadsheet and former broadsheet newspapers

Owner: News Corporation - Chairman and CEO Rupert Murdoch

• The Times
• The Sunday Times

Owner: The Barclay brothers' Press Holdings

• The Daily Telegraph
• The Sunday Telegraph

Owner: Scott Trust Limited

• The Guardian
• The Observer

Owner: Nikkei Inc. - Japanese media company

• Financial Times

                                                    

                                  Tabloid newspapers

Owner: Lord Rothermere's Daily Mail and General Trust plc

• Daily Mail
• The Mail on Sunday

Owner: Richard Desmond's Northern & Shell

• Daily Express
• Sunday Express

Owner: News Corporation - Chairman and CEO Rupert Murdoch

• The Sun
• The Sun on Sunday

Owner: Trinity Mirror

• Daily Mirror
• Sunday Mirror
• Sunday People

Owner: Richard Desmond's Northern & Shell

• Daily Star
• Daily Star Sunday

Owner: People's Press Printing Society - an independent readers' co-operative

• Morning Star

Why do you think ownership is something to be concerned about in the UK?

increasing concentration of Ownership in media puts these newspapers in fewer and fewer hands. Narrowing the range of opinions within the media can manipulate its viewers and readers to consume biased opinions regarding  controversial subjects to then ultimately change personal opinions. In doing so its more about wealth then the idea of knowledge at the expense of both creativity and quality. This agrees with Curran and Seaton's theory of 'Power and media industries'. A level playing field isn't made with the internet whilst different opinionated voices aren't heard. This in a way censors what consumers read.  

Do any of these companies own other media outlets? How does this link to Hesmondhalgh's ideas on Cultural Industries (see below)?

Cultural industries follow the same pattern of increasing concentration and integration within news. They support the idea of risk for a newspaper company. Being hard to predict story success or failure means companies must risk news stories they provide to the public. big hits cover the costs of failing new stories which can be costly also.

personal opinion regarding importance of a free press which regulates itself?
Personally I am neutral as free press which regulates itself has positive and negative elements making it  a good idea and bad. it provides un-restriction for companies to express true stories without being watered down to censor for us as consumers revealing real and factual truth so opinions are narrowed. As newspaper producers can be restricted we can be exposed to a more vast range of topics with the un-restriction on what companies produce this gives us a more deeper insight to educate us. However newspaper journalists and press as a entirety can also be biased and manipulate true stories to best suit them selves. This is called false media and can give consumers a wrong perception possibly regarding controversial topics that can cause disturbance and bad opinions between people. Free press can also harassment and reducing a persons privacy breaks the code of conduct implemented to prevent this is often broken. newspapers break these laws to receive news stories to separate themselves from other papers in headlines to increases sales.  

Unfinished Symphony - Massive tack Reseach

Tasks:

Research the band massive Attack?

Who are they?

Who are Massive Attack? Massive Attack are an English musician group formed in 1988 Bristol. The Trip Hop genre band consists of 3 members: Robert Del Naga, Grant Marshal and formerly Andy Vowels.

Name their albums to date? Massive Attack debuted their first album Blue lines, released in 1991. To follow up with another album 3 years later called protection released in 1994. Releasing 6 albums in total the following was 1998’s Mezzanine, 2003’s 100^th window, 2004’s Danny the dog produced for the original motion picture soundtrack and finally their final album Heligoland released in 2010.    

The album 'Blue lines.'

Blue lines is the first/ Debut studio album by the trip hop band Massive attack released 8th April 1981 by their first and latest record label Wild Bunch. Blue lines is considered the first trip hop album released but the term wasn't widely used before 1994. The album Blue Lines features music genres of Breakbeat (funk and electronic), hip hop and rapping on numerous tracks however primarily differ from traditional hiphop. 

- The song and video - 'Unfinished Symphony 

The narrative presented showcases a women strolling through the streets of downtown LA as the entirety of the video is a continuous tracking shot zooming in and out of a  following the women as she paces through poverty of the American citizens. Using Steadicam the music video begins featuring a  gang of rough thugs presented wearing leather jackets, white low cut vests, bandanas and also sporting a stereotypically violent breed of dog wearing metal studded collar to we then pan out to a youth playing with a gun. This is very typical in the American urban district. children are raised through violence and danger so will be presented with growing up with a tough personna given toys and clothes which they'll grow up to be wearing. until we pan to Nelson (the main women) strolling down the path pavement unaware or uncaring of her surroundings presenting drunks, homeless, poor disabled and bikers all living in poverty. As she appears to be unknowingly seeing the poverty us as the audience are led to understand that the morale is even though we may be unaware of poverty it does still exist and if we look close enough its not transparent. as the main focus is on the women in the backdrop the setting is quite partially blurred showing poverty is sometimes  difficult to see.

Setting:

The off set is a typical American urban area and with research LA, California. The streets appear dusty and old with poor lower class blocked building along a stretch of attached houses. people are seen selling their goods and working whilst others just sit along the side even homeless or unemployed. The main focus is upon the disabled man with unseen treatment or support using a skateboard as transport. By not affording  health care this shows just a glimpse of poverty in a lot of areas. From the backdrops clothes to their actions we can clearly see this community isn't wealthy but exists through it wanting to be.   

Lighting:

Lighting of the video is doesn't use artificial to create false realism. All lighting used is from natural sunlight without edit or rendering. Throughout the video using smooth natural lighting and shadows presents the music video as realistic showing the audience these problem do exist within our society.

Camera:

the camera then pans zooming in and out with a mid angle shot moving around her side to show her walking away as she moves down a different street. this shows her leaving the scene as she accomplished her propound  aimed to get the message across and as she does its time that she leaves to keep the audience thinking of what they've just watched.  

- Bailie Walsh (music video director)
Bailie walsh is a british film and music video director. 

- 'Street culture'
disproportionate poverty in ghettoes, defined as parts of American cities that are composed of mostly poor 
What is post punk?

Post Punk is a style of rock music extracted from elements of punk however less of an aggressive impulse through the performance being more musically experimental. 

Paywall in UK News Titles

Uk News tiles which use the paywall in an attempt to protect revenue and profits within the companies.

Paywall- in the mid 2010s media has enabled a use of paid subscription to use their service in an attempt to increase revenue profits due to a decline in print readership.  

Telegraph
Due to a decline in paid print readership and revenue profits the Telegraph have implemented a paywall in a attempt to incenses revenue to secure a sustainable future for the business. Free digital media has impacted companies as passive consumers no longer need to pay for the news. This has led to a global newspaper like Telegraph to develop a paywall of £2 a week or instead £100 for a year membership. 

The guardian
The guardian doesn't have a paywall to restrict users so provide a free service. The Guardian "want to keep their journalism as open as possible" however users can support the organisation donating for just £5 a month or at the minimal £1 a month. Contribution funds help support the Guardian journalism however donations are entirely voluntarily.    

The Times 
The times does have a paywall. Giving users multiple options for £1 a week for 8 weeks however prior prices increase to £6 a week. Users can also subscribe for £2 a week for both print and digital access or £6 a week for 12 months with a curtsy of a free expresso machine.  

The sun
The sun has removed their paywall from the system as new manager implements a new sceme for free access. 

Editorial comments

Similarities 

• Small Mastheads
• Column Styes-Text based (no images)
• Authoritarian, Persuasive tone
• Subheading-outlines opinion
• Base on curent affairs
• 2-3different comment articles

Differences

• Guardian is much more safisticated with in depth information
• Guardian appeals to a much older and smarter audience
• Daily mail is abbreviated using simpler text language for a younger audience 
• Text layout format is much more spread out in the guardian whilst the Daily mail is more squashed into a select area.
• The Daily Mail is uses more persuasive text to change the audiences views on specific topics

Similarities

in both the guardinan and the daily mail they both obtain a inkling of biased and persuasive language and tone. having a small masthead in a column style 

1. Consider why people return to the same newspaper title repeatedly and feel that it represents their own views that they can identify with. How is this particularly obvious with the comment page.

People typically read newspapers for a unbiased factual report however, newspapers do have a inkling  of a one sided biased opinion. this can manipulate its readers to change opinions regarding controversial topics amongst world news. People seamlessly return to the same newspaper which then share these opinions. through editorial comments these viewpoints are shared and similar to that of the newspapers.  

2. Which paper might satisfy the audience's need for entertainment the most? What kind of escapism does it offer readers and which articles provide the most entertainment.

From my personal opinion i believe that the daily mail will satisfy the audiences need for entertainment the most. Through the papers simplistic language and abbreviated news stories its both easy to read and factual with the target audience of a vast range this is suitable for everyone.

1. Reading newspapers is informative because it explores current affairs and culture, but which paper is best for providing this level of education?

The guardian is much more factual using formal language and much more descriptive

1. How might news and feature articles along with comment pieces spark social interactions for people?