The front cover magazine for The Big Issue uses a variety of techniques to represent themselves in using specific formatting, Locations,costumes, props, lighting, choice of camera shot/ angle, typography, layout and address or written content to to the audience to establish its aims as a well trusted, respected brand.
The landscape of the location chosen is very relevant to the magazines topic. Paddington being a British 'icon' here is featured within London presenting a popular and national landmark The Big Ben within the distant backdrop landscape. London is the capital of England is considered highly to be very welcoming to migrants all around the world. Cities are also considered to be the place of opportunity so this attracts many people setting itself to be closely related too homelessness around the Christmas season using a currently relevant figure to showcase the issue for those who cant afford homes. As the Big Issue have personally based the business upon the premise that they can help those in need of a better future by providing employment opportunities for the homeless.
Lighting is very clear and bright considering it should be a darkly lit theme with its lack of natural lighting from within the poster. This is used using CGI. The CGI bear on the Foreground really shows the key focus in presenting the main selling point surrounding the main cover.
The Camera shot used presents Paddington as the main focus. This has been done using a full body shot to show to the audience that he is happy to be living life from a suitcase within places he's considered a outcast but waves to stay happy to people accept him in a positive manner as welcoming. The entirety of the poster has been created using CGI so camera shots weren't used to create this poster but all techniques have been used to help get the message across
Paddington within the poster is seen wearing his iconic costume of a red rain hat and blue fabric jacket also showing connotations to the idea of British patriotism with that of colours within the union jack, this is considered intertextuality between these connotations. The snow in London also shows the white elements. Being typical British whether the snowfall presents a sense of emotion as these are the conditions people have to live. This can arise awareness for people.
The most obvious props are that of Paddington. Paddington is holding a suitcase with a travel ticket Which furthermore supports the idea of immigration. Immigrants must all have travel tickets to have entered the country and also live life out of a suitcase. This is closely related to homelessness as well as immigration. This makes immigrants and homeless people feel closer to Britain creating unity at the Festive time of the Christmas season.
The formatting of the poster is central bold and golden. The colour Gold is very bold within the poster. being the only colour of its kind, artificial and unnatural is does stand out of the bleak, pale and cold colour pallet used within the Background to present London. Because of this it does stand out. Even though Its Large and in Caps making it easy to read the colour is the main focus with its message being primarily the most important part that people must read with the help of thee features. Also to keep the two concepts close together and some what linked for the lettering of ''I'' instead of a dot they have instead used Paddington's paw print.
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