Massive Attack- 'Unfinished Sympathy'

What the video entails

massive Attacks music video opens up with a close up shot of a black leather glove swirling two metal balls within the palm of there hand. Using Steadicam the camera pans outwards  to from a very masculine action performed by a gang of rough thugs who are wearing stereotyped clothing of leather jackets, white low cut vests, bandanas and also sporting typically a violent breed of dog wearing a metal studded collar. The camera technique used keeps the audience intrigued when gradually exposing reality in representing poverty within poor areas of American culture. 

The shot then continuous to a upwards high angle shot of a very young boy, dressed in a vibrant orange tracksuit. This scene is very reminiscent to that of traditional but also memorable
prison uniform potentially signifying the possible foreshadow of the boys future. The boy within this scene is very clearly holding a toy gun and points this towards the camera. Toy or not the overall intention was to shoot at someone and in this case the camera/audience. This is very typical in the American urban district. Children are raised through violence and danger so will be presented with a tough persona when growing up to survive the harsh truths of urban reality. To become this figure they are most generally given violent toys and wear outrageous clothes to essentially have them become the role models they have around. 

Furthermore the tracking shot continues following the pavement showing other youth and baby stores on the shop street line. This shows the audience that this will be an occurring thing of children gradually becoming these violent people despite the innocent acts of violence the first child presented. Further down the pavement  its made apparent that we are simply following just one specific individual and they are our main character of the narrative. The women here is wearing all black singing along to 'Unfinished Sympathy' (the song). We as the audience gradually move around the women until we are directly facing her and it is at this point we are remained at this level for the rest of the video. 

As we to follow the character we are able to see more scenes of the urban streets and the people within. She appears to not be caring or instead unaware of her surrounding but the people we encounter within the blurred backdrop are drunks, homeless, poor disabled people with no medical attention and also bikers, all living in poverty. As she appears to be unknowingly seeing the poverty around us as the audience are led to understand that the morale is even though we may be unaware of the social status issue and the vast wealth between them in terms of poverty it does still exist but if we look close enough its not transparent and is also everywhere despite where you live or area. As the main focus is on the women, in the backdrop the setting is quite partially blurred showing poverty is sometimes difficult to see. 

As the video come to an end and she walks on a contrast is seen as she seems to be the only character in the narrative walking with a purpose. On her journey she did walk past many others stood about not achieving any life goals of there own or heading towards this way at least. This use of imagery and camera use could imply that these people are unemployed swerving back around to the ideology of poverty trap within poor cultures. 

The Big Issue Paddington Coverage

The front cover magazine for The Big Issue uses a variety of techniques to represent themselves in using specific formatting, Locations,costumes, props, lighting, choice of camera shot/ angle, typography, layout and address or written content to to the audience to establish its aims as a well trusted, respected brand.

The landscape of the location chosen is very relevant to the magazines topic. Paddington being a British 'icon' here is featured within London presenting a popular and national landmark The Big Ben within the distant backdrop landscape. London is the capital of England is considered highly to be very welcoming to migrants all around the world. Cities are also considered to be the place of opportunity so this attracts many people setting itself to be closely related too homelessness around the Christmas season using a currently relevant figure to showcase the issue for those who cant afford homes. As the Big Issue have personally based the business upon the premise that they can help those in need of a better future by providing employment opportunities for the homeless.

Lighting is very clear and bright considering it should be a darkly lit theme with its lack of natural lighting from within the poster. This is used using CGI. The CGI bear on the Foreground really shows the key focus in presenting the main selling point surrounding the main cover.




The Camera shot used presents Paddington as the main focus. This has been done using a full body shot to show to the audience that he is happy to be living life from a suitcase within places he's considered a outcast but waves to stay happy to people accept him in a positive manner as welcoming. The entirety of the poster has been created using CGI so camera shots weren't used to create this poster but all techniques have been used to help get the message across

Paddington within the poster is seen wearing his iconic costume of a red rain hat and blue fabric jacket also showing connotations to the idea of British patriotism with that of colours within the union jack, this is considered intertextuality between these connotations. The snow in London also shows the white elements. Being typical British whether the snowfall presents a sense of emotion as these are the conditions people have to live. This can arise awareness for people.

The most obvious props are that of Paddington. Paddington is holding a suitcase with a travel ticket Which furthermore supports the idea of immigration. Immigrants must all have travel tickets to have entered the country and also live life out of a suitcase. This is closely related to homelessness as well as immigration. This makes immigrants and homeless people feel closer to Britain creating unity at the Festive time of the Christmas season.

The formatting of the poster is central bold and golden. The colour Gold is very bold within the poster. being the only colour of its kind, artificial and unnatural is does stand out of the bleak, pale and cold colour pallet used within the Background to present London. Because of this it does stand out. Even though Its Large and in Caps making it easy to read the colour is the main focus with its message being  primarily the most important part that people must read with the help of thee features. Also to keep the two concepts close together and some what linked for the lettering of ''I'' instead of a dot they have instead used Paddington's paw print.

Old Spice Advertisement Campaign

Old Spice Advertisement Campaign 

As old spice continue with the similar bizarre campaign to promote, this time its for their new product range fresh collection. In doing so they're using a different poster to ultimatley reposition the brand steering away from a older more mature audience into the  youth segment of the market who may be interested in purchasing the product. Outside the poster the company states that the scents are fresh and clean, specifically designed for guys who want to avoid smells that are too musky and too strong (scents for the older audience). This is said to change peoples ideology about the brand in assuming its much more generalised being appealing and appropriate for a younger audience.

The camera shot used within the poster keeps the main ambassador of Old Spice at direct eye level. For most this can be considered daunting and dominating to the audience in which he is glaring at. Its easy to see that he already has a built muscular physique so backs this idea up. Also a muscular man could also attract the female audience as well.

The man within the campaign is portrayed to be appealing to the audience. The man acts as a figure other men can aspire to become in being an achievable goal. Being the main focus he maintains the idea of masculinity with elements to help establish the brand and its main consumers of its products and reinforces this with a dominant stance and glare. The facial expression is a big marketing ploy to get the adolescent/ youthful audience engaged. The man has a cheeky but confident smirk upon his face closely related to that of a young persons attitude used to get the intended audience to but=y the product also.  The poster overall is considered more comical and erratic making it compelling to the audience from the volcanos on the head to the sloped beach perched upon the brand ambassadors body. The main focus of the poster is obviously the volcano worn as a hat, this is playful for the audience and portrays the idea that the scent is as compelling and emenseful similar to that of smoke which spreads quickly. Also the volcanoes are hot. This imagery is a play on term which means both warm and attractive. All users of the product want this same reaction.  

The colour scheme for the advertisement campaign is a bright blue for both the water and sky with close relations to that of the Bahamas and also yellow which is wrapped around the males body as sand.

The business has a large bold slogan presented within empty space easy to read for the audience. The slogan clearly states ' Old Spice scent comes from an antiperspirant mine in the Bahamas. This has not been fact checked'. For most of the audience this sets the brands product range to be very luxurious one for the riches showing the connotations of fresh and elegance of the tropics. 

As a result overall all these features reposition the brand to maintain but also venture into being a more generalised product for the male gender. In comparison to the older audience the techniques have accomplished the old ideology of the business and have leapt into the new market segment very well